I am often asked by wedding photographers about my pricing strategy. Recently a photographer wanted to know how he should explain to his clients that he wants to get paid fully in advance for his services. After all, not every client is happy with paying in full up front, and many try to come up with other payment terms […]
About Sephi Bergerson
Sephi Bergerson grew up in Tel Aviv, Israel, and at age of 21, after completing three years in a paratroops regiment of the Israeli army, moved to New York City to pursue his interest in photography. Two years later he came back to Israel to take up photography studies at the Haddassa Institute of technology in Jerusalem. He graduated with honours in 1991 and later that year opened a commercial photography studio in Tel Aviv. In 2001 he was elected president of the Professional Photographers Association in Israel.
Sephi has been shooting weddings in India since 2007 and the work was published in the book 'Behind The Indian Veil' in 2015.
He has been based in India since 2002 and focuses on documentary work and his other long-term personal projects.
Sephi has been awarded among the '10 Most Influential People in Photography' (2016) by Asian Photography Magazine.
Entries by Sephi Bergerson
Shooting a wedding and having a second shooter at your side can be a great help, bringing another dimension to the coverage of the wedding, as well as in terms of backup and technical support. Yet, it is not always a pleasant experience as it brings about many issues related to expectations, qualifications, rights and responsibilities. […]
Wedding photography has become more clever and creative, but it has also become flat and shallow. Timeless images that reveal a deep truth are hard to find in young wedding photographers portfolios. What is really easy to find are photographers trying to push the boundaries of composition, or some other basic element of photography. The problem is […]
Indian weddings are nothing like anything you’ve ever encountered, and being an Indian wedding photographer is not the same as being a wedding photographer anywhere else in the world. If you have not attended an Indian wedding before, and are about to take your first Indian wedding photography assignment, here are a few tips for you that […]
It’s been about five months since SILK INSPIRE 2016, India’s first-ever wedding photography festival, and I must admit that it took us a while to digest what really happened. The first festival, on a tight schedule of planning and execution, turned out to be one heck of an event that blew our minds away. People […]
A few weeks back we ran a post about mistakes that wedding photographers make. I think it could be a good balance to also look at how brides and grooms can avoid some common mistakes, and turn their experience with hiring a Wedding Photographer into a more productive, and successful one. Producing a wedding is an expensive […]
Wedding photography is not about you, or your beautiful pictures. Weddings are not about money, or the food, or the decor, or any of that. It is about family. It is about memories. It is about connections, and generations, and love. Your pictures of ‘art’ might win awards, and perhaps make you look really cool. […]
The number of wedding photographers in India had jumped to an estimated number of 250,000 (!), but many operate without much knowledge on business practices, copyright laws, usage rights, and more. What we are trying to do with the SILK blog is bring fresh and relevant content on the industry of wedding photography Tips in India, but at […]
For the new year we thought it would be a good idea to repost an old article, originally written on my own wedding photography blog back in 2011. This post might actually be slightly different in the sense that it is meant less for the photographer, and more for the person on the other side of the camera; […]