I am often asked by wedding photographers about my pricing strategy. Recently a photographer wanted to know how he should explain to his clients that he wants to get paid fully in advance for his services. After all, not every client is happy with paying in full up front, and many try to come up with other payment terms that will give them what they feel is a secure business model. This is an issue of trust as the two parties wish to be assured the other will deliver. Basically a power struggle. So how should a photographer explain, and convince his client to pay in full before the work is done, and why is it so important?
“See in this world there are two kinds of people my friend; those with loaded guns, and those who dig. You dig!”
– Clint Eastwood in The Good, The Bad and The Ugly [After the stand-off, where in Angel Eyes is killed and Tuco finds out that there’re no bullets in his gun]