Photographers continue to find themselves in this predicament… It is not the lack of ideas or the passion fueling these ideas. They are in abundance. But it is the process involved in realizing them, turning these ideas into reality. It requires resources. Expensive ones. That’s where a lot of photographers falter, at least those who are in the initial phase of their photography careers. And eventually, even when there is a steady flow of money, it somehow always feels like there is a dearth of it. It’s unfortunate that most photographers don’t usually make for good businessmen. It’s a skill, no doubt, to be able to manage the creative and the business side of the art form. But a handful have managed to do well in both. One of them is Zack Arias, an established and well-known name in the industry. However, don’t be fooled into thinking that he always had it all figured out. There were lessons, distressing and harrowing ones, that taught him how to navigate the complex and sometimes, the cut-throat world of commercial photography. Read more
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